Now you see IT: 6 intelligent CRO tools for WordPress that increase your profits

The search term Conversion Rate Optimisation (CRO) is on the up, as a result software companies are developing more and more useful tools to help people convert more site visitors into customers.

Understanding your sales funnel is essential because your metrics will provide you with insight into the information you need to effectively generate more leads and encourage existing customers to buy more.

Below you can see a typical example of drop-off rates at different stages.

A conversion rate optimization report by E-Consultancy, 2016, found that only 22% of businesses are satisfied with your conversation rates.

Better understand your customers with CRO

1. Understanding your customers is essential, and you need to know what they want in order to have the right products to meet their needs.
2. CRO tools can assist you in analysing your website traffic and seeing what is working and what is not.

Get more customer conversions

CRO works with the current traffic you have, so, since you’ve already acquired an audience, and you want that value to continue through to the sale, CRO tools aid you with this journey.
When you consistently seek to optimize your landing pages, you come to learn your customers better which leads to them having an improved overall experience and the better their experience, the more customers you can expect to convert, the more repeat business you can expect.

Increase your website profits

Even a slight improvement in your click rate makes a tangible improvement in your profits.

 Increase competitor defense

When you optimize your site, it isn’t one single element that makes it good, It’s an assortment of initiatives that play a role in this process which makes it difficult for competitors to identify what’s working for you.

Google Optimization

The benefits of conversion rate optimization continue on past these advantages. Google wants to help you deliver what your audience is looking for, and when your visitor has an enjoyable experience, they return and this can help increase your SEO rankings.
Through implementing the right CRO tools you receive the most effective process in the shortest amount of time and this can drastically increase your website profits.

Here are 6 great CRO tools available today to download:

CRO LEAD CONVERTER FORMS:

Building your email list by capturing leads is the foundation to start building a relationship with your prospect as you work to move your leads through your sales funnel.

 

We recommend either of the following lead capture CRO plugins:

1.WP Forms Builder

Price: $39/per year for Basic, $99/per year Plus, $199/per year Pro
The well-known plug-in, WP Forms, is a drag and drop notification form builder for WordPress and is very effective as a beginner friendly lead conversion tool. WP Forms offer:

  • A library of well-designed templates to get you started in implanting different CTA forms for different purposes that encourage your visitors to take the next step and for you to collect the most relevant information for you to optimize your lead conversion efforts.
  • With inbuilt conditional logic assistance, WP Forms changes the dynamic of the forms to respond to user behavior and therefore maximizes getting your customized call to action out there and allowing you to receive the best results.
  • WP Forms also integrates with email marketing services such as Mailchimp and payment collectors like PayPal.

2. Bouncezap

Price: Freemium or paid accounts from $9/mo for Basic, $19/mo for Standard, $29/mo for Pro

Bouncezap is a lead conversion tool that enables full control of getting the right message sent to your website visitor at the right time and offers:

  • Inbuilt intent marketing assistance of customizable CTA templates, in addition to the Bouncezap plugin enabling you to carry out full-screen takeovers with your CTA at the right moment, therefore, maximizing your conversion potential.
  • Integration with email registration service providers, ensuring immediate collection of data that you can use to optimize your sales funnel and increase revenue.
  • An intuitive dashboard that guides you through each campaign integration so you don’t need to be an expert marketer or even a developer to use Bouncezap, saving you time, money, and increasing the return on your marketing budget investment.

Bouncezap’s goal is, plain and simple, to help you convert visitors into customers.

CRO RESEARCH TOOLS:

Effective conversion rate optimization involves scientific quantitative and qualitative data and testing before you create any new content strategies so that you understand the specifics of what works and what doesn’t. Here are my top 2 CRO research plugins:
3.Crazy Egg
Price: $9/mo for Basic, $19/mo for Standard, $49/mo for Plus, $99/mo for Pro
Crazy Egg is a great tool to figure out where people are spending time on your website by allowing you to create heat maps around your web page to identify where visitors are clicking and spending the most time with their cursor.

Click tracking is a powerful insight because It allows you to see past just your page views and basic navigation reports by visually showing you links and elements users actually click and actions such as how many people scroll down your pages (and where most people stop) and the website source those people originated from.Crazy Egg also provides:

  • awareness into where people are spending time on different pages so that you can refine your content as needed and implement AB testing.
  • efficient user testing and analysis process mean that you can enjoy more conversions and better engagement which all contribute to a higher increase of conversion and better opportunity for increased ROI.
  • Insights that enable you to use your web budget more effectively.

4. Usabilityhub.com
Price: Free for Basic, $99/mo for Pro
Another great way to see how people are viewing your web page is usabilityhub.com.
Usabilty hub provides online usability tools to help you test the effectiveness of your website designs and concepts.

 

 

This tool allows you to take screenshots of your website or web app, upload them onto the user site and get immediate feedback from real end users about your design.

There are various tests that you can carry out, from analyzing how people navigate through your site to showing and testing a screenshot to your visitors for 5 seconds to understand how they perceive specific elements and to determine their first impressions.

With Usabilityhub.com, you can also see people most often click on your page, as well as capturing design.

Websites with a clear purpose and clear offering that people understand are more likely to be visited more frequently with users maintaining interest for longer.

CRO ANALYTICS TOOLS:

Having an analytics tool in place is probably the most important part of planning and evaluating your CRO efforts. These tools give you important facts about your visitor’s behavior and show you the components of your web page that aren’t performing well.

You can also and track where conversions are and aren’t occurring. Here are my top 2 CRO analytics tools:

5. Google Analytics

Price: Free for Basic, Contact Sales for Premium

For website conversion optimization, Google analytics is a primary must have in your conversion rate tool kit and its free to get started and provides:

  • The real essence of CRO that can help you set up conversion goals and funnels so that you can track and optimize conversions on your website and establish what online behavior led to purchases and use this to make informed decisions about how to reach new and existing customers.

 

Resulta ng larawan para sa google analytics

 

  • Flexibility for different businesses to understand how your users progress through the sales funnel and in the short and long term.
  • Integration availability to a variety of systems outside your website such as POS, Online applications, and CRM Systems. Data is collectively analyzed and compiled into in depth reports and with this information, you can better align your advertising and product solutions with your user’s interests.

6. Kissmetrics

Price: $200/mo for Starter, $700/mo for Basic, $2,000/mo for Pro

Kissmetrics conversion rate optimization tool really helps to answer the question about who your most valuable customers are, which campaigns bring the most revenue, what product features customers love the most, and what’s causing customers to cancel.Kissmetrics enables the user to:

  • Make the most of every website interaction on your campaign and landing pages, and respond to people in real time.
  •  reduce abandonment, increase and optimize conversions and maximize ROI on your marketing effort by viewing all user activity across all devices, such as when your visitor signed up and what features they use and how much they’re spending and therefore take the most appropriate action from these insights.
  • Use these insights to visually understand your customer’s behavior moment by moment in your sales funnel and therefore helping you to drive growth and revenue.

Resulta ng larawan para sa kissmetrics

The more you understand your customers, the more you close the gap between a lead and a sale.

By understanding where and how to use your marketing budget through CRO processes, gets you more value for your money and a better responsive conversion engagement.