website metrics img

8 Website Metrics to Track to Boost Conversions and Explode Your Growth

A number of conversion marketing strategies exist to help you boost leads and convert website users into customers. But did you know the most tried and true method is to review the metrics you already have access to? Here are eight website…

Best Magento Extensions for Increasing Conversions

Over 500,000 businesses use Magento to run their e-commerce businesses, and with good reason. Even the basic webstore features allow you to create simple and effective shopping experiences for your customers. But what happens when your customer…

Directory For Business Software Awards Bouncezap Two Industry Recognitions For Lead Management Software

Popular B2B review platform FinancesOnline recently praised Bouncezap for its unparalleled functionality in enhancing ROI through behavior-based targeted marketing tools. In recognition of Bouncezap’s cutting-edge functionality, effectiveness…
Using email marketing to collect email addresses

Want to Collect More Email Addresses? You Need a Killer Lead Magnet

Your website is your own small piece of real estate on this large piece of land called the internet. Most people think that with amazing copy and a product or service to sell, they can dominate the web and make a positive ROI. However, this…
Video marketing guide

Video Marketing: Is It the Key to Boosting Your Conversion Rate?

Video marketing may just seem like another one of those buzzwords that frequently infiltrate the marketing sphere and just as quickly disappear, but this one’s here to stay. We’re living and working in a time where visual content wins…
Google Chrome web search

Video Popups: What About Google Chrome's Ad Blocker?

If you’ve kept your eye on the marketing news recently, you might have heard about something called the Google Chrome Ad Blocker. The ad blocker arrived at the end of February, and it’s designed to weed out those annoying ads that disrupt…
Exit intent popup

Exit Popups: What Are They, and How Can You Use Them Effectively?

What Are Exit Popups?  An exit popup, or exit intent popup, is an integrated popup that triggers when a visitor goes to exit or move away from your website (for example, by closing the window or navigating to another tab).Converting…
Targeting the right audience

Addressing the Right Audience for Exceptional Conversion Success

A successful conversion rate is dependent on a strong strategy: very few businesses can achieve consistent and prolonged success without it. To maximise conversions, not only do you need to set your goals and establish the most effective…
Increase Your Conversions With the Right Triggers

Increase Your Conversions With the Right Triggers

Skyrocketing your conversion rate isn’t achievable by taking a single-pronged approach. Our series on increasing your conversions shows you the steps you need to take. If you haven’t yet set your goals, find out how in our previous blog…
Conversion Success Starts at Setting the Right Goals

Conversion Success Starts at Setting the Right Goals

Increased Conversions — The Ultimate Goal The ultimate goal of every online business is to make money. To do that, users must proceed through a sales funnel, at the end of which, they convert from a visitor into a customer. Unfortunately,…