8 Website Metrics to Track to Boost Conversions and Explode Your Growth

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A number of conversion marketing strategies exist to help you boost leads and convert website users into customers. But did you know the most tried and true method is to review the metrics you already have access to? Here are eight website metrics you’ll want to start tracking to boost conversions and explode your growth.

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1. Traffic Sources: How Your Visitors Get To Your Site

Traffic sources are the way people get to your site. This statistic is important for you to know because it will help you determine how much each source is converting into leads, sales or signups. Generally, website traffic is sourced from three distinct sources. Those sources are:

  • Organic: Generally speaking, organic traffic is that which comes to you by search engines.
  • Direct: Direct traffic includes individuals who have typed your URL directly into their browser’s address bar or those who have your website bookmarked and arrive through a direct bookmarked link.
  • Referral: Referral visitors are those who come to your site by a link on a blog or another website.

2. Page Views: How Many Views Your Website Is Getting

Pages views measure the number of views your website is getting. Page views are important because they tell you how many times site visitors are checking out your pages. It’s important to note that this is the total number of times your page has been viewed, not the individual number of visitors to your website. In Google Analytics, a second statistic, called unique page views, measures how many individual visitors view the site. You’ll want to measure page views so you can compare that with the number of conversions you’re receiving.

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3. Mobile Vs. Website Users: What They Use To Look

Some web users still browse websites on their computers, but many are now using their mobile phones and other devices to access websites. Knowing how many users visit your website using mobile devices and how many access using a PC can help you develop customised lead generation and conversion strategies for each type of device.

4. New vs. Returning Visitors: Who’s Visiting for The First Time And Who’s Coming Back For A Second Look

Understanding when a user converts — on the first visit or on an additional visit — is important information that can help you shape your conversion strategies. Ask yourself these questions when developing your strategic plan:

  • What is preventing the user from deciding to convert on the first visit?
  • Why has the visitor decided to return for another visit?
  • What strategy could I use to convert the visitor on their second look?

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5. Top Pages: Which Pages People Like The Most

Top pages measures which pages on your website are the most popular. The more popular a page, the more opportunities you have on that page to make a conversion. Use this knowledge to leverage lead opportunities and boost conversions.

6. Conversion Rate: The Thing You Want To Increase

The conversion rate measures the per cent of users who have taken an action on your web page. This action can take many forms — email signup, purchase, and so on — but it’s ultimately the rate at which you are converting a user from visitor to doer — that is, a subscriber, a customer, or a lead.

7. Cost Per Conversion: The Thing You Want To Decrease

Cost per conversion measures how many pounds you spend in order to convert a site visitor. Obviously, if your cost is higher than the value of your conversion, then that means you’re losing money. Knowing your cost per conversion can help you maximise the value you’re getting for the pounds you’re spending.

8. Bounce Rate: The Thing You Need to Minimise

Bounce rate measures the number of visitors who come to your website and then immediately leave. Bounce rates can be indicative of a number of issues, including:

  • Poor traffic sources
  • Non-optimised landing pages
  • Bad user experience

Use your bounce rate measurement to gauge site performance and identify and correct issues that are causing poor conversion.

Boosting conversions and increasing growth can be achieved when you measure, monitor and respond to these eight essential website metrics. To learn how Bouncezap can help you apply these metrics to convert more website visitors and grow your leads, visit our website.