Every website owner who designs an email popup campaign always seeks the most from their pop up conversion. Unfortunately, not all email popups are created equal — and some are just downright lousy if we’re telling the truth. So how do you design a successful email popup that will skyrocket your leads list? The following guide to the best email popup practices should help you along your way.
1. Make Your Call To Action Clear
If you want a website user to do something — in this case, sign up using their email address — then you need to be very clear and very specific in your call to action. Keep the copy of your popup simple and get straight to the point. When crafting the text of your email popup, be sure to follow these guidelines:
- Tell the visitor why. In a very short and clear way, give the website visitor a reason why they should offer up their email.
- Make the text personal. Use words like ‘you’ or ‘your’ in the popup copy to make it more personable. This personalisation makes the call to action much more relevant to a website visitor.
- Make your offer urgent. Motivate the visitor to enter their email by giving your offer an expiration and making it something they won’t want to miss.
2. Timing Counts — Make The Most Of It
When and where you have your email popup launch matters. Because you are ultimately pulling your site’s visitor away from regular content, you want to do it at the most opportune time in the quickest possible manner. The following strategies can help you make the timing of your popup count.
- Scroll Based Popups: Make the popup appear when users have scrolled to a certain section of a site’s webpage.
- A/B Testing: Split test popups on different parts of your website to see when users react most positively to your popup by measuring signup success rate.
3. Keep The Design Simple
A popup with too much text, overwhelming colours or sloppy design can have a negative effect on your email signups. In order to make the most of your popup, use the following design strategies.
- Colours: Keep them relevant to your overall website design, but different enough that it stands out amongst the rest of your website design. Try using colours that are opposite each other on the colour wheel — or even dark and light versions of the same colour — to create positive and negative space and add visual interest to your popup design.
- Font: Choose an on-brand font that is bold and has an impact. Create interest from site visitors by choosing fonts that make them want to read.
- Fields: Limit the number of fields you have in your popup form. Use the overall design to help create a less tedious signup experience.
4. Offer Incentives Your Visitors Will Want
Ebooks, white papers, discount codes, checklists, cheat sheets — the list of endless incentives you could offer your email signups could go on for days. But these incentives — known in the marketing world as ‘lead magnets’ – must be enticing, and not just anything will do. When developing your lead magnet, focus on the needs and wants of your target audience. Offer something that’s guaranteed to grab their attention and make them want to exchange their email for it.
5. Re-popup If Ignored The First Time
If at first you don’t succeed, try again. There are a number of reasons why a potential email lead may have opted out of the email signup to begin with. Perhaps they weren’t familiar with your brand, or what you were offering. Maybe they were in a rush. Whatever the case, offer them the opportunity to once again opt-in. You’d be surprised how many will oblige on the second round.
Creating an environment that welcomes successful email pop up conversion is not difficult when you follow these five best practices. Bouncezap can help you get started on your path to successful email popup campaigns too. To learn more about our product or the solutions we offer, visit our website.
