The bounce rate on your website can have a dramatic negative result on your conversion attempts. Luckily, most causes of bouncing — and the subsequent effect it has on your conversion rate — can be remedied with just a few modifications. If you’re wanting to increase conversion rate on your online marketing campaigns, here are ten quick tips you should follow.
1. Make The Call to Action Clear
One of the most important things you can do to prevent users from bouncing is to make clear what you want them to do from the onset. Compose a clear call to action on all your online marketing efforts. Keep text on popups and other on-site adverts short, clear and to the point.
2. Create a Sense of Urgency
The psychology of urgency is a great motivator to make people act. If you’re trying to reduce your bounce rate, help the website visitor understand why it’s important that they do what you’re asking now. Use methods like countdown timers, expiring promo codes, stock levels and other urgency-creating approaches to guide users into acting fast.
3. Address Objections Potential Customers May Have
Anticipate customer objections, and address them within them quickly. By addressing the objections early in the sales cycle, you’re eliminating possible anxiety and saving a potential bounce.
4. Develop a One-Click Design
When developing a popup or other website item meant to convert visitors, you’ll want to make it as easy as possible for them. One-click designs allow users to quickly and efficiently input whatever data you need from them, then use one button click to finish through.
5. Utilise Exit Intention Popups
Sometimes a website visitor is not initially converted by the action you’re requesting that they take. Exit intention popups allow you to try once more as the user is about to leave the website. Exit intention popups can be very useful in increasing conversions and reducing your bounce rate.
6. Communicate the Value of Your Product or Service
If you want a user to act on your call to action, you need to communicate the value they’ll receive from completing the action. Be sure to make the focus on how they’ll benefit, as opposed to how you’ll benefit, in order to secure the conversion and prevent the bounce.
7. Make Copy Easy To Read
A poorly written piece of copy can be the determining factor that makes a website visitor bounce. Compose clear copy that effectively communicates your call to action whilst quickly moving the reader from visitor to doer.
8. Remove Design Distractions
A poorly designed popup or a landing page that’s been overly designed will increase the likelihood of a bounce. Make sure your design is free of distractions. Use on-brand images, fonts and colours that help to reinforce your call to action, not distract from it.
9. Keep Options to a Minimum
When designing a conversion popup or other similar advert for your site, be sure to keep the options to a minimum. Guide users through what you’re asking them to do. Facilitate only one desired action, not multiple actions. Allow users to complete one call to action or opt out — nothing more.
10. Regularly Utilise A/B Testing
When it comes to preventing bouncing and increasing conversion rates, A/B testing is your go-to guide. Develop multiple popups and adverts for your online conversion efforts and see which one works out the best.
Reducing your bounce rate and increasing your conversion rate can be achieved quickly with these ten tips. To see further increases in your online marketing conversion rates, enlist the assistance of Bouncezap’s easy-to-use lead generation and conversion plugin. See our website for more details.
